At 22, Joe made a spec Tesla short that Elon Musk discovered online and shared on Tesla's homepage. This jumpstarted Joe's career into commercial and short form content that led to directing projects for top brands such as Apple, NASA, Disney, Nike, Google, Amazon, LEGO, Blizzard, and Warner Bros. Games.

In 2016, he was approached by Apple Music and NASA to conceptualize and direct a cinematic short documentary featuring NASA'S Juno Mission, where he worked closely with Juno Principal Investigator Scott Bolton as well as the late visionary scientist Eric de Jong to explore the evident relationship between art, music and science. The film was then scored by Oscar-winning composers Trent Reznor and Atticus Ross (The Social Network, Watchmen, The Girl with the Dragon Tattoo).

At 25, Joe directed his first feature film, "Stray", starring Karen Fukuhara (The Boys, Suicide Squad) and Miyavi (Unbroken), and in 2020, Joe directed a cyberpunk sci-fi proof of concept, Autonomous, that drew the attention of Jon Berg (Aquaman, Wonder Woman, Doctor Sleep) and Greg Silverman (The Dark Knight, Dunkirk, Gravity) of Stampede Ventures who developed it as a series.

In 2020, Joe founded Impossible Objects, a virtual production company helping to define the future of film and entertainment by embracing next-generation real time processes such as game engines and LED volume stages to streamline content production. The company has established key relationships and partnerships in the space between film, gaming and technology, and has built and innovated projects and workflows with a premier list of clients such as Cadillac, Disney, John Deere, Blizzard, Google Play, Toyota, Honda, Duracell, Formula 1, and General Motors.

The team at Impossible Objects have worked with entertainment partners such as Harald Kloser (2012, The Day After Tomorrow, 10,000 B.C.), producing a film directed by Kloser that utilizes the best of virtual production tools to demonstrate a case study for the future of independent filmmaking.

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Joe is currently developing an independent feature film, "The Cloud Racer", that he directed a proof of concept for, combining the worlds of Top Gun and Star Wars to deliver a new experience of race film and science fiction escapism.